Justin Gallegos
I go by a few aliases: Corporate Poet, Copy Papi, and Musically Proper. The following marketing materials demonstrate my love for demand creation. Scroll to the bottom for a self-congratulatory narrative of career highlights.
EXPECT GOOSEBUMPS.
Skullcandy needed to communicate the complex technology of their Crusher ANC headphones. I could’ve just highlighted the features. Instead, I chose to tease the visceral experience of Crusher ANC’s sensory bass.
EAT YOUR SMART OUT.
We like our learning hearty and our photography crisp. Headline and image concept for a brand shoot emphasizing Degreed’s learning feast.
DIFFERENT LOOKS GOOD ON YOU.
Leading headline for Skullcandy’s #FeelOriginal campaign. Design by NYC-based artist Queen Andrea.
Headlines and taglines
Click the web banner for proof of concept
Social
Web copy
Skullcandy needed a copy concept for a seeding kit going to board-sport athletes and influencers. The goal was to come up with messaging that spoke to both the tech of the product and its use case. What better way to speak to my fellow outdoorsmen than through a trail map? It’s synonymous with adventure and honors the Skullcandy Born on a Chairlift heritage.
name generation
#degreeddeeds. Degreed was searching for a name to give their employees (tweeps=twitter, softies=microsoft). Drop the g and r from Degreed and you get ‘Deeds.’ A deed is an intentional act, which ties into Degreed’s mission of intentional learning. Deeds morphed into Good Deeds by Degreed, a voluntary program where employees serve their communities.
VIDEO
Omar Apollo gives us his take on time travel, dating apps, manscaping, Bob Ross, and more in our third episode of "Feel It? Or Don't Feel It?" (I pitched this concept to support Skullcandy’s Feel It campaign. Pitchfork’s Over/Under series inspired the idea. )
Workforce learning is pretty MESSY. Everyone’s learning every day, in every way imaginable, and today’s skills are tomorrow’s AI. But we think that’s — actually — pretty NEAT. That’s why we’ve built our learning experience platform to be flexible enough to grow with and guide your people through change. So they can reinvent themselves and your business, one skill at a time.
