UK label Pool House Ltd.'s latest release, Postfordism and Chill by Bubble Keiki, feels like one of the freshest Vaporwave releases to come around since the genre's initial heyday in the early 2010s.
Track eight on the album, "them feels ft. PENTIUM2", perfectly uses drum kicks and computer sounds to satirize the idea of tropical environments (paradise) existing in manufactured settings like a mall.
This tactic is a clever ploy to make customers feel like they're somewhere meaningful and to put them at ease while they make guilty purchases and glad purchases of useless things.
The irony of a Vaporwave release is that it uses the same trick to entice listeners into purchasing another product, an album. The refreshing part is that the Vaporwave artist is creating something of lasting value with their music.
We recently took a trip to Hawaii and acquired some soothing footage to introduce you to this album. The natural environment focused on in the video is often the type of atmosphere that corporations try to re-create through commercials, malls, and hold music. The irony of using natural beauty to encourage man-made behavior (consumerism), which often drains us of happiness rather than revitalizing it, is much of what Vaporwave music plays on. "them feels ft. PENTIUM2" (featured in the video above) is just one of the many virtual reality-pop gems awaiting you on Postfordism and Chill.